Friday, 6 March 2015

The History of Elle Magazine




The first ELLE cover featured a copper-lidded Yasmin Le Bon in nothing but knits and one of the decade's most recognizable accessories—oversized hoop earrings (September 1985).
  

http://www.elle.com/fashion/g1961/elle-flashback-1985-86-395583/?slide=1


Elle is a worldwide lifestyle magazine of French origin that focuses on fashion, beauty, health, and entertainment. 
Elle is also the world's best selling fashion magazine. It was founded by Pierre Lazareff and his wife Hélène Gordon in 1945. The title, in French, means "she" or "her".
http://en.wikipedia.org/wiki/Elle_(magazine)#Histor





ELLE FLASHBACK: 1985-86

Founded in 1971, and one of the most memorable advertisers of the '80s, Gitano Sportswear was one of the first fashion labels to use youthful, mass-marketed ad campaigns to sell affordable clothing at nationwide chain stores like Kmart. 
(October 1985)



Almost immediately after marrying French media magnate Pierre Lazareff in 1938, Russian born Hélène Gordon decided against pursuing a career in which she was educated (ethnography) and practically trained (two years studying Dogon tribal culture in Soudan). Instead, she embraced 
her new life as half of France's most 
celebrated journalistic power couple and 
focused on what she loved: fashion.

On the advent of WWII, the couple transplanted their young daughter (hers from a previous marriage) and lived for several years in Manhattan to avoid backlash against Pierre's politically controversial newspaper, Paris Soir. Hélène, who was fluent in several languages, including English, quickly found work in New York, writing for established fashion monthlies Harper's Bazaar and Vogue, before settling in as head writer and editor of The New York Times' now defunct Women's page.


In 1944, only weeks after Paris was liberated, the Lazareffs returned to France and resumed their lives, both socially and professionally. Pierre reassumed the top post at Paris Soir, turning it into one of the most widely circulated daily papers in Europe, and Hélène, having realized fashion journalism was her true calling, took what she'd learned abroad and decided to start her own fashion magazine.
http://www.elle.com/fashion/news/a2971/dont-know-much-about-elles-history-1768/


On October 1, 1945, "on paper so coarse and yellow that it reminded her of French bread," Hélène Gordon Lazareff did just that, introducing to the world the first issue of ELLE.


http://www.elle.com/fashion/news/a2971/dont-know-much-about-elles-history-1768/

On left: Christian Dior sizes up ELLE founder Hélène Gordon Lazareff in 1957; Top right: ELLE man, Orson Welles, thumbs through his favorite fashion mag in 1954; Bottom right: Mrs. Lazareff flanked by friends and her husband, fellow journalist, Pierre, at a party in Paris in 1953.
http://www.elle.com/fashion/news/a2971/dont-know-much-about-elles-history-1768/ 



ttp://www.elle.com/fashion/g1961/elle-flashback-1985-86-395583/?slide=4

ELLE FLASHBACK: 1985-86
ttp://www.elle.com/fashion/g1961/elle-flashback-1985-86-395583/?slide=4

A mink-lined blue leather parka, matching stretch pants, and a serious-faced scissor kick — the silly opulence of 1985 personified in one of ELLE's first fashion stories. (October 1985)



http://www.inspirationbycolor.com/rosie-huntington-whiteley-kai-z-feng-elle-uk-february-2015/

\
Huntington-Whiteley who is our cover girl for February 2015

Currently, Elle is the big source of entertainment, celebrity and fashion news. What you should wear and which accessory or hairstyle will suit you can always be found from this magazine. You can choose a wide range of ideas and give yourself a glamorous look with this fashion magazine.










No comments:

Post a Comment